When it comes to Dutch breakfast traditions, few brands are as iconic, or as instantly recognizable, as De Ruijter. Known for their beloved chocolate sprinkles (hagelslag), flavourful fruit toppings, and classic geboortemuisjes, De Ruijter has been a household favourite in the Netherlands for generations.
Thanks to Global Reach Confections & More, retailers across Canada can bring these trusted Dutch products to their shelves.
Authentic Dutch Products Customers Already Know and Love
De Ruijter offers one of the most diverse and celebrated ranges of breakfast sprinkles in the world. Popular items include:
- Chocolate sprinkles
- Fruit flavoured sprinkles
- Anise-flavoured sprinkles and powders
- Pink & white or blue & white “geboortemuisjes”
- Kleintjes individual portion packs for convenience
- Anise sticks for adding to a warm cup of milk
This variety allows retailers to appeal to a wide audience. From families looking for authentic Dutch flavours to shoppers seeking something fun, nostalgic, and different.
Why Retailers Choose De Ruijter
For stores looking to add international favourites or expand their European offerings, De Ruijter delivers strong advantages:
- High brand recognition among Dutch, European, and globally curious shoppers
- Guaranteed repeat sales—these are products customers come back for
- Eye-catching packaging that stands out on shelves
- A unique product category that’s difficult to find in mainstream grocery stores
- Strong multicultural appeal, especially in areas with European and international communities
Whether you’re stocking for a major supermarket, an independent grocer, a bakery, or a specialty foods shop, De Ruijter adds value and variety to your selection.
Supplied Nationwide by Global Reach Confections & More
As one of Canada’s trusted importers and distributors of Dutch foods, Global Reach Confections & More proudly supplies De Ruijter products to retailers coast-to-coast.
We work with stores of all sizes and offer a curated range of breakfast classics that consistently perform well in both mainstream and specialty markets.
If you’re looking to expand your assortment with proven international favourites, De Ruijter is an easy, profitable, and popular choice.
Ready to stock De Ruijter?
Call us today to place an order or learn more about wholesale options. Bring authentic Dutch breakfast joy to your shelves and give your customers a reason to come back for more.